PPC Advertising

PPC Advertising

Many times, you could have come across small ads displayed in the sites you search. You might have clicked or might not. But every click of yours matter. Whenever you click or interact on the ads displayed, the advertiser has to pay money to that search engine in which the ad is displayed. This is called pay-Per-Click (PPC) advertising. You may ask that PPC advertising is just digital form of traditional advertising. Here are the main reasons that why PPC advertising is important.

Strategic & flexible placement
You can do a basic research on well performing keywords and launch the campaign accordingly. Suppose if the particular ad seems to not perform well, immediately you can stop that ad and switch for another one. PPC advertising offers flexibility for marketers to place their ads as they want.

Cost effective
The main advantage of PPC advertising is that it is cost effective. You can plan for a PPC campaign even with a very small budget. It is useful especially for small businesses and start-ups in the aspect of budget. The key highlight of PPC advertising is that you have to pay only if your ad is clicked or interacted.

Focused target
Unlike traditional advertising where you cannot advertise specially focussing on your target audience, you can advertise based on your prospective audience in PPC advertising. Because the search engine offers filters like keywords, demographics and filters through which you can run the campaign more specifically to your desired target audience. Even you can target people based on traffic in particular devices. Suppose if your mix of audience use mobile phones a lot you can target specifically through mobile. The retargeting option helps you to retarget people who react more to your campaign and rerun accordingly.

Measurable
Compared to traditional advertising you can measure the outcomes and results more accurately. With the help of metrics such as Return On Investment, Click through rate, and profitability the effectiveness of ads can be measured easily.

Faster Results
Better and faster results are always the expectations of advertisers. PPC helps you to drive faster results. It takes approximately 3-6 Months on an average to yield good results from PPC. Some ads may get results even before 3 months, but varies on various constraints. Crawl Lane helps you to with strategic Pay Per Click advertising techniques to driver faster and effective results.